Finding the “right” political consultancy for a prospective client is not necessarily straightforward. When considering whether a particular APPC member meets its needs, a client should consider the following questions:
- Does the consultancy offer the particular service required? Some companies specialise in particular areas, such as monitoring and intelligence gathering; others are “full service” consultancies.
- Does the consultancy specialise in your sector? A number of APPC members have developed a focus on particular industries, whilst others are generalists
If a client decides to invite a number of consultancies to tender to supply public affairs services, its brief must be focussed. This is important for both sides; if it is clear what a client requires, a consultancy can decide accurately whether it has the skills and experience to deliver the services needed.