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APPC welcomes two new members
29 March 2007
APPC welcomes two new members
The APPC are delighted to welcome another two new members into its membership –B2L Public Affairs and Positif Politics Ltd. This brings the total membership of the APPC to an unprecedented 41 firms with more potential members on their way.
B2L Public Affairs supports the work of the leading PR/Communications agency Brands2Life, whose technology clients need to engage with the political process to drive reputation and to create supportive campaigning networks B2L Public Affairs offers clients a cost-effective one-stop shop for integrated PR and public affairs programmes and campaigns that deliver real impact and results.
Darren Caplan, Director of Public Affairs, said
“It’s great to work with the Brands2Life team. Over the coming months B2L Public Affairs will be looking to add value to existing clients and to develop new business in a number of growing sectors. APPC membership is extremely important to us. We believe the Code of Conduct is vital for the long-term health of the public affairs industry and gives us a quality benchmark to adhere to. In turn it gives our clients confidence that we are following industry best practice.”
Positif Politics was established a year ago in Cardiff by two experienced Welsh public affairs consultants, Daran Hill and Llyr Roberts. It offers a range of services and is especially proud of its unique Election 2007 website, a detailed public affairs guide to the elections to the National Assembly of Wales in May 2007, relied upon by more than 30 organisations.
Daran Hill, Managing Director of Positif Politics, said
“I am delighted that Positif Politics have been accepted into membership of the APPC, which remains the gold standard in public affairs. We have applied so soon after our creation because we want to play a proactive role in setting standards that apply not just in London but in Cardiff too. As the first wholly Wales-based company to receive APPC membership we hope to establish a pattern of excellence that others will follow.”
APPC Chair, Gill Morris, said
“These two new companies have been formed by consultants who have previously worked within the APPC Code of Conduct and their early decision to join demonstrates the value of the Code. I could not be more pleased with the current trend and, as always, I would urge others consider the benefits and to join us.”